Practical Print (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website https://practicalprint.co.uk, place an order, or interact with us in any way. We process your data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

1. Information We Collect

We may collect and process a range of personal information about you. This includes information you provide directly when you create an account, place an order, subscribe to our newsletter, or contact our support team. Such information may include your name, billing and delivery addresses, email address, phone number, payment details, and any files or artwork you upload for printing.

We also collect certain technical data automatically when you browse our site, such as your IP address, browser type, operating system, pages viewed, and the date and time of your visit. This helps us improve our website performance and security.

2. How We Use Your Information

We use your personal data to process and fulfil your orders, communicate with you about your purchases, provide customer support, and manage your account. We also use it to send you marketing communications where you have given consent, to analyse website performance, and to comply with legal obligations.

Your information may also be used to prevent fraud, ensure payment security, and resolve disputes. For example, we may retain order details for tax and accounting purposes as required by UK law.

3. Legal Basis for Processing

We rely on several legal bases to process your personal data, including:

  • Performance of a contract – to process and deliver your orders.
  • Consent – for marketing emails and promotional offers.
  • Legitimate interests – to improve our services, maintain security, and prevent fraud.
  • Legal obligations – to comply with UK laws and regulations.

4. Sharing Your Data

We will never sell your personal data to third parties. However, we may share it with trusted service providers who help us deliver our services, such as payment processors, delivery couriers, IT service providers, and marketing platforms. These partners are contractually obliged to keep your information secure and use it only for the purpose of providing the contracted services.

We may also disclose information if required by law, for example to HMRC or law enforcement agencies.

5. International Transfers

Some of our service providers may store or process data outside the UK or the European Economic Area (EEA). Where this is the case, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office.

6. Data Retention

We retain your personal data for as long as is necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. For example, order and invoice details may be kept for up to six years to meet HMRC requirements.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data where it is no longer needed.
  • Object to certain processing activities, such as direct marketing.
  • Request restriction of processing in certain circumstances.
  • Receive your data in a portable format.

If you wish to exercise any of these rights, please contact us using the details below.

8. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience, improve site performance, and help us understand how visitors use our site. You can manage your cookie preferences through your browser settings. For more details, please see our separate Cookie Policy.

9. Security of Your Information

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. While we strive to protect your information, no method of transmission over the internet is completely secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Any updates will be posted on this page with a revised “Last updated” date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, you can contact us at:

Email: info@practicalprint.co.uk

If you are dissatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.